Mumbai, February 13, 2026 – Tech giant Apple is accelerating its retail expansion in India with the much-anticipated opening of its second store in Mumbai – Apple Borivali. Located at the premium Oberoi Sky City Mall (also referred to as Sky City Mall) off the Western Express Highway in Borivali, this marks Apple’s sixth official retail store in the country.

The new Apple Borivali store will officially open its doors to the public on Thursday, February 26, 2026, at 1:00 PM IST. Apple unveiled the store’s striking barricade featuring a distinctive peacock-inspired visual identity – a creative design first introduced at Apple Hebbal in Bengaluru, followed by Apple Koregaon Park in Pune, and most recently at Apple Noida. This vibrant aesthetic symbolizes confidence, creativity, and a sense of arrival, perfectly aligning with Apple’s growing community of creators, startups, and businesses in Mumbai’s northern suburbs.

What to Expect at Apple Borivali

Apple Borivali promises the full Apple retail experience that has made its stores iconic worldwide:

• Specialist shopping assistance – Expert team members ready to guide you through the latest iPhone, iPad, Mac, Apple Watch, AirPods, and more.
• Today at Apple workshops – Free creative and educational sessions for all ages, from photography and music production to coding and entrepreneurship.
• Genius Bar support – In-store technical help and repairs for your Apple devices.
• Convenient services – In-store pickup for online orders, free delivery options, and personalized engraving on select iPads and AirPods.
• A welcoming space designed to inspire and empower local talent and innovators.

The store’s strategic location in Borivali taps into the rising affluence and vibrant community of Mumbai’s northern suburbs, complementing the flagship Apple BKC (opened in 2023 at Jio World Drive, Bandra Kurla Complex).

Apple’s Rapid Growth in India

Apple’s retail push in India has been impressive:

• 2023: First two stores – Apple BKC (Mumbai) and Apple Saket (Delhi).
• 2025: Three new additions – Apple Hebbal (Bengaluru), Apple Koregaon Park (Pune), and Apple Noida (Delhi NCR).
• 2026: Apple Borivali becomes the sixth, making Mumbai the first Indian city with two Apple Stores.

During the fiscal Q1 2026 earnings call, CEO Tim Cook highlighted India’s strong performance, particularly in the premium smartphone segment, with high expectations for footfall at the new Borivali location. Apple’s expansion reflects surging demand for its products amid India’s booming economy and growing base of creators and professionals.

This move underscores Apple’s commitment to deepening its roots in one of the world’s fastest-growing markets, where iPhone sales continue to climb and local manufacturing partnerships expand.

Tech enthusiasts, Apple fans, and shoppers in Mumbai’s suburbs are already buzzing with excitement. Mark your calendars for February 26 – Apple Borivali is ready to welcome you!

Stay tuned to BharatTone.com for live updates, first impressions, and exclusive coverage from the grand opening.

Sources: Official Apple India website