New Delhi, April 7, 2026 — In a moment of immense national pride, Amul has etched its name in Indian business history by becoming the first Indian FMCG company to surpass the Rs 1 lakh crore (Rs 1 trillion) turnover mark. The iconic dairy brand, marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), recorded a total unduplicated brand turnover exceeding Rs 1 lakh crore in the financial year 2025-26, registering a healthy 11% growth over the previous year’s approximately Rs 90,000 crore.

This achievement is even more remarkable as it comes from a farmer-owned cooperative model — not a typical corporate giant — proving that the spirit of cooperation can deliver world-class scale and success.

GCMMF’s own sales turnover stood at Rs 73,450 crore in FY26, up 11.4% from Rs 65,911 crore in FY25, further reinforcing Amul’s position as India’s largest FMCG organisation by turnover.

A Victory for 36 Lakh Dairy Farmers and Every Indian Consumer

GCMMF Chairman Ashokbhai Chaudhary described the milestone as a shared triumph: “Crossing the Rs 1 lakh crore brand turnover is a testament to the trust of millions of consumers and the tireless hard work of our 36 lakh dairy farmers.”

Vice-Chairman Gordhan Dhameliya added, “This is a milestone for the cooperative spirit. By scaling our model nationally, we are proving that the Amul model is a blueprint for economic democracy.” Amul continues to be ranked as the world’s No. 1 cooperative by the International Cooperative Alliance.

What Powered This Remarkable Growth?

The surge was driven by:

• Deep penetration into smaller towns and rural markets across India
• A vast and diversified portfolio of over 1,200 product packs — from fresh milk and butter to cheese, ice creams, chocolates, and innovative value-added dairy products
• Strong consumer loyalty and minimal price increases despite inflation
• Aggressive distribution expansion and product innovation tailored to changing Indian tastes
• Growing international presence, with Amul products now available in over 50 countries, with plans to enter 10 more markets this year

Managing Director Jayen Mehta credited the success to relentless focus on quality, affordability, wide availability, and the unmatched strength of the Amul brand.

The Amul Legacy: From Anand to Every Indian Household

Born in 1946 in Anand, Gujarat, as a revolt against exploitative milk traders, Amul — under the visionary leadership of Tribhuvandas Patel and Dr. Verghese Kurien — created the revolutionary “Anand Pattern” of village-level dairy cooperatives. Today, it procures millions of litres of milk daily, providing stable income and empowerment to millions of rural families, especially women.

The beloved Amul Girl and the brand’s witty, topical advertisements have made Amul a cultural icon that resonates with every Indian. “The Taste of India” is not just a tagline — it is a promise kept for eight decades.

A Proud Moment for Bharat

This milestone celebrates India’s cooperative movement and its vibrant dairy sector, which supports crores of livelihoods. In an era dominated by multinational corporations, Amul stands tall as a shining example of how farmer-centric, self-reliant enterprises can lead the market through trust, quality, and scale.

Analysts highlight that rising demand for nutritious dairy products, driven by population growth, urbanisation, and health awareness, has played a key role. Amul’s strategy of prioritising volume growth and accessibility has ensured resilience and consistent double-digit performance.

The Road Ahead

With strong momentum in domestic markets, value-added products, and exports, Amul is well-positioned for even greater heights. The cooperative aims to further strengthen its global footprint while continuing to serve Indian consumers with affordable, high-quality products.

As Bharat marches towards becoming a developed nation, stories like Amul remind us that true economic progress must include and empower our farmers and rural communities.

The Gujarat Cooperative Milk Marketing Federation Ltd is the apex marketing body for dairy cooperatives in Gujarat. It handles branding, marketing, and distribution of Amul products produced by 18 district unions, representing one of the largest and most successful farmer-owned networks in the world.

This is a proud moment for every Indian. Jai Hind. Jai Amul.