Hyderabad, July 22, 2025 – The excitement for Coolie, the much-anticipated Rajinikanth-starrer directed by Lokesh Kanagaraj, reached fever pitch with the grand launch of its third single, PowerHouse, at Quake Arena, Hyderabad, on July 22 at 9:30 PM IST. Composed by the musical maestro Anirudh Ravichander, PowerHouse is already being hailed as a chart-topping anthem, amplifying the hype for Coolie’s worldwide theatrical release on August 14, 2025.

A Star-Studded Launch Event

The PowerHouse song launch was a star-studded affair, attended by Coolie’s prominent cast members, including Nagarjuna Akkineni, Shruti Haasan, and director Lokesh Kanagaraj. Reports suggest that Anirudh Ravichander himself set the stage on fire with a live performance, electrifying fans and setting social media abuzz. The song, featuring lyrics by Arivu and vocals by Anirudh and Arivu, was first teased as Powerhouse Vibe during the film’s 100-day countdown, and its full release has lived up to the massive expectations.

Coolie: A Cinematic Powerhouse in the Making

Coolie, produced by Kalanithi Maran under Sun Pictures, is shaping up to be a landmark action thriller in Tamil cinema. With a stellar ensemble cast featuring Rajinikanth as Deva, Nagarjuna as Simon, Upendra as Kaleesha, Soubin Shahir as Dayal, Sathyaraj as Rajasekar, and Shruti Haasan as Preethi, the film promises a gripping narrative centered around gold smuggling and a former terrorist leader’s quest to reunite his gang. Adding to the buzz, Aamir Khan will make a cameo appearance as Dahaa Das, while Pooja Hegde features in a special song, Monica.

The film’s music, crafted by Anirudh Ravichander, has already struck a chord with audiences. Following the success of the first two singles, Chikitu (released June 25, 2025) and Monica (released July 11, 2025), PowerHouse is expected to dominate music charts and fuel the film’s promotional momentum. The Monica music video, featuring Pooja Hegde, has already crossed 10 million views on YouTube, and PowerHouse is poised to follow suit.

Rajinikanth’s Star Power and Coolie’s Box Office Potential

Rajinikanth’s unparalleled charisma continues to be a driving force behind Coolie’s hype, reminiscent of his 2016 blockbuster Kabali, which grossed over ₹300 crore worldwide. Fans and industry insiders alike believe that Rajinikanth’s involvement guarantees commercial success, with Coolie’s massive ₹230 crore budget and pan-Indian appeal setting the stage for a box office explosion. The film’s strategic release during the Independence Day weekend, coupled with its availability in Tamil, Telugu, Hindi (titled Coolie: The Powerhouse), and Kannada, ensures a wide reach. Additionally, IMAX, D-Box, and 4DX formats will elevate the theatrical experience.

The film’s promotional campaign is in full swing, with showtimes already available at major cinemas and a trailer set to drop on August 2, 2025. The audio launch, initially planned for July 27 at Chennai’s Nehru Indoor Stadium, has been rescheduled to August 2, promising a grand celebration of Anirudh’s electrifying soundtrack.

Why Coolie Is a Must-Watch

Directed by Lokesh Kanagaraj, known for his high-octane films like Vikram and Leo, Coolie blends intense action, a powerful narrative, and Anirudh’s thumping score. The film’s gritty aesthetic, showcased in its viral teaser and posters, has fans eagerly awaiting Rajinikanth’s portrayal of Deva, a character with negative shades—a rare and bold move for the superstar. With shooting wrapped across stunning locations like Chennai, Hyderabad, Visakhapatnam, Jaipur, and Bangkok, Coolie promises a visual spectacle.

The film’s post-theatrical streaming rights have been acquired by Amazon Prime Video for a reported ₹110 crore, with an eight-week theatrical run planned before its OTT debut. Sun TV Network has secured the satellite rights, ensuring Coolie’s reach extends beyond theaters.

Fan Frenzy on Social Media

Social media platforms, especially X, are buzzing with excitement for PowerHouse and Coolie. Fans have praised Anirudh’s composition, with one user calling it “the song of the year” and predicting a “theatre explosion” when paired with Rajinikanth and Aamir Khan’s on-screen presence. The Telugu audience, in particular, has shown immense love for the PowerHouse launch event in Hyderabad, further amplifying the film’s pan-Indian appeal.

Mark Your Calendars

With Coolie set to clash with War 2 at the box office, the Independence Day weekend is gearing up for a cinematic showdown. Don’t miss the PowerHouse song release today and the trailer drop on August 2. Get ready for Coolie to dominate theaters worldwide on August 14, 2025!

Stay tuned to Masala Mirror for the latest updates on Coolie, Rajinikanth, and Tamil cinema!

Keywords: Coolie movie, Rajinikanth, PowerHouse song, Anirudh Ravichander, Lokesh Kanagaraj, Hyderabad event, August 14 release, Tamil cinema, Nagarjuna, Shruti Haasan, Aamir Khan, Amazon Prime Video